Just started the day and already feel the load? It’s time to let it all out!

In India, 22% of the adult population suffers from bowel irregularities. 13% of which experience severe symptoms. And about 6% have this due to comorbid (existing) conditions.

THE PRESSING REALITY

Having to go multiple times with little luck or going on without a single release all week is a feeling that all of us are familiar with.

We already know that varying degrees of bowel discomfort include having hard stools, strained bowel movements, irregular bowel cycles, and the general feeling of being choked.

For some, these symptoms may only be temporary- a result of travel or the previous night’s fiberless meal. But for several, it is a painful reality to live with for years.

Those with 3 or less than three bowel movements per week are said to have irregular cycles. If this goes on at a stretch and lasts several months, the condition is diagnosed as chronic. And the inability to be regular is a risk that may need professional intervention.

We may think that skipping a day is normal.

But is it?

AYURVEDA’S TAKE ON BOWEL IRREGULARITIES!

Our health, happiness, and strength are strongly influenced by how we digest what we take in from mother nature and release it. Ayurveda already states how difficulty in releasing waste, poor digestion and elimination can affect our immune system, memory, and even mood!

Ayurvedic wisdom even talks about how a weak agni might lead to the accumulation of toxins in the body and become a root cause for a lot of gut problems. This may seriously impact our immunity, sleep cycle and the way we feel and look.

Enhancing our agni and ejecting ama is important AND not necessarily difficult! BUT still, most of us struggle with not only digesting but also releasing the matters
of the gut.

IS HIGH FIBER THE WAY AHEAD?

Not being regular for a long time could be a risk. A good way to handle it is amping up the intake of fiber. 

Wondering how that could help? Here are some quick facts about dietary fiber:

• Fiber can be categorised as soluble and insoluble. 
• Soluble fiber as the name suggests gets easily dissolved in water and can be broken down into a gel-like substance in the colon. 
• Insoluble fiber does not dissolve in water but attracts water into your stool, making it softer and easier to pass with less strain on your bowel. Insoluble fiber is also known to promote bowel health and regularity.
• Fiber has been used as a dietary aid to digest and eject for centuries since ancient times. Ayurvedic text 'Maha Narayana Upanishad' (5000 BCE) also offers dietary advice by way of 3 diet choices namely Satvik, Rajasic, and Tamasic. The first 2 are focused around fiber-rich veggies and fruits. 
• A lifestyle built around sedentary work and refined flours and carbohydrates like white bread, pasta, sugar sweeteners, etc. makes getting enough fiber a challenge.
• Most adults especially in urban cities and busy lifestyles, do not get enough fiber from their daily diets and as a result suffer from irregular bowel cycles!

The right amount of overall dietary fiber can: 

A good way to manage bowel health is to incorporate both insoluble and soluble dietary fiber into our diets.

You may already be aware of a powder, a companion, a supplement, or a load pusher that helps alleviate the feeling
of being blocked-

Isabgol or Psyllium Husk

DOES PSYLLIUM HUSK SOUND FAMILIAR? AND DOES ISABGOL RING A BELL?

You’ve seen it with your relatives. Probably have a jar placed on the kitchen shelf or at the dining table. Of course, it is the age-old remedy that never gets old. 

However, when it comes to using Isabgol, several new questions still arise and often remain unanswered! 

If you are someone new to the world of Isabgol you may wonder if it is to be had with water or milk, mixed with your morning tea or coffee or mixed with curd.

So here are all the what, why, which, when and how’s of Isabgol that you must know about!

1. "Not sure if Isabgol is a brand, a plant or a seed??"

Isabgol is no brand but the common name for Psyllium, commonly known as:

Common Names: Isabgol, Sheetabeeja, Ashwakarna (Sanskrit), Isafghol (Gujarati), Isofgolu (Kannada), Ishagula (Telugu), Iskolvirain (Tamil) or Psyllium Husk, Psyllium, Flea Seed, Sand Plantain.

Source: It is a fiber that stems from the seeds of Plantago Ovata- an oily and sticky plant with a sweet taste and astringent flavour, Plantago Ovata contains NEARLY 70% soluble fiber and 30% insoluble fiber.

Benefits: A potent Ayurvedic coolant, it promotes digestive health and has natural laxative properties. What makes it especially effective is its active ingredient- Metamucil that’s used in making dietary supplements that help relieve bowel issues. What’s interesting is how Isabgol’s benefits go beyond just gut health. Psyllium husk is also a potent prebiotic for health and immunity. Since a healthy community of good bacteria in the digestive system is crucial for good immune function, Isabgol’s prebiotic properties help fight infection and reduce inflammation.

Isabgol is also used as a supplement for: 

Lowering Cholesterol

Regulating Blood Sugar 

Promoting Weight Loss 

2. “Does Isabgol really do anything!?” 

Being rich in both soluble and insoluble fiber, Isabgol functions as a bulk-forming natural laxative agent. It adds bulk to stools to ease bowel movements. The gel-like substance absorbs water and loosens the stool. Through this mechanism, Isabgol or Psyllium husk helps regulate and smoothen bowel cleanse.

Confused?

Here is the step-by-step rundown of how it works:

• Initially, it binds to partially digested food that’s in transit from the stomach to the small intestine. 
• Then the laxative activity of this gel also absorbs bacteria and harmful toxins that are present in the intestine
• Then its fiber-rich content helps in the absorption of water 
• This is what bulks up or increases the size & moisture of stools. The end product is bulkier and therefore a whole lot easier to pass
• Isabgol also helps in lubricating the intestine & stomach wall that further helps in relieving bowel movements and related problems. 

3.“Isn't Isabgol just a home remedy only recommended in natural life sciences
like Ayurveda?!”

• Modern science acknowledges Isabgol as being beneficial in the management of bowel movements due to its high fiber content. Isabgol’s ability to absorb and retain water makes the stool soft and easy to pass out. In a clinical study named “Psyllium is superior to docusate sodium for treatment of chronic gut health” it was concluded that when 170 subjects consumed 5.1 grams of Psyllium 2 times a day for 2 weeks, it improved the water content in the stool and made bowel movement easier and more comfortable.  
• Ayurvedic wisdom calls Isabgol Guru (heavy) and Rechana (laxative). Because of its Guru (heavy) nature, it offers a rich source of fiber that helps bulk up the stool. Because of its mild Rechana (laxative) nature, Isabgol facilitates and eases the natural ejection of stools. 

4.“I am confused if I should have it in the morning on an empty stomach or right after dinner or just before sleeping!?“

One of the most recurring and common questions where people like you and I wonder is the right time to have Isabgol so that we can reap all its benefits to the fullest. Another question people worry about is whether it should be soaked overnight and then had early in the morning or should it be the last meal of your day.

Since the exact dosage depends on many variables including age, pre-existing medical condition, and response to treatment, the best bet would be to follow the instructions on the packaging. In case Isabgol is a part of your prescription, ensure you take the recommended dosage only. Consult a healthcare provider or a medical practitioner to understand the recommended dosage for you.

5. “Should I take it with normal water or warm milk? Mix it with curd or dissolve it in tea?”

Because of Isabgol’s rough texture and muted flavours, people tend to wonder about the best way to amp up its full potential while toning down its blandness. The truth is that it can be had with both milk or water depending on what you wish to use it for. For instance,

6. “I have bought Isabgol flakes and not powder, do I need to grind the flakes to break it down?!”

Here are two most popular formats in which Isabgol is commonly available and can be had.

Isabgol Husk or Bhusi: This is Psyllium Husk or collapsed flakes removed from the Isabgol seeds that are ripe and dried up. Because of its flaky texture some people find it difficult to consume and so get into the hassle of grinding the flakes into a paste. The best way to harness the full potential of Isabgol without letting its texture bother you is to look for a better, more convenient and tastier format.

Isabgol Powder: As the name suggests, it is the powder form of Isabgol that is relatively more convenient to consume. However, its unpalatable texture may still bother those who are new to the business of using it regularly. A good way to overcome this hurdle is to get an alternative kind of Isabgol. 

7. “I know Isabgol works but I find the powder unpalatable because of its sticky texture & chalky taste,can I make it tastier?”

You must have probably had Isabgol yourself or probably seen the frown on people’s faces when they consume it…. Yes, in the same old powder format that’s hard to gulp down even with water or milk!

What if there was a way to reap its smooth-bowel movement regulating benefits without the unpalatable taste and texture?

What if you could get Isabgol’s effective laxative properties in a convenient ready to eat format?

What if you could get some additional digestion-boosting, bloating-reducing effects of hyper-potent Hingvastak Churna or Asafoetida Churna along with Isabgol? What if you get Isabgol in a functional ‘tear-and-eat' bar format?

What if we tell you, YOU CAN!

Enriched with Isabgol or Psyllium husk, here’s an Ayurvedic bar which has natural laxative activity and helps:

• Relieve bowel irregularities
• Manage bloating and feeling of ‘fullness’
• Boost digestive health
• Regulate bowel movement

We have a ready-to-consume bar with all the goodness of Isabgol,that you can enjoy without having to put up with the annoying, frustrating feeling of swallowing the gel-like powder or having an unhappy gut!

With Eaz Releaz by your side, you won't have to brace yourself up! ISN’T THAT AMAZING?  

BROUGHT TO YOU BY

The Most Trusted and Recognised House of Brands that provides centuries’ old authentic Ayurvedic solutions to 500,000+ happy customers spread across 4 continents in 150+ countries. 

Ayuttva’s Eaz Releaz Fiber Bar with the goodness of Isabgol or Psyllium Husk & Hingvastak Churna helps in maintaining a healthy gut! This Ayurvedic bar is a blessing for anyone facing digestive issues as this unique crunchy & chewy vegan delight is not only highly effective but also delicious! In addition to Isabgol, this bar also extends the benefits of time-tested Hingvastak Churna with 8 ingredients that support digestion, secretion of gastric juices, and regularity of bowel movement. Hingvastak Churna aids in easy digestion as it increases digestive enzyme secretion. 

• SAVOUR ISABGOL’S TASTY MAKEOVER: Discover Psyllium Husk or Isabgol in a new, delicious bar avatar and reap its smooth-bowel movement regulating benefits like never before! 
• RELISH A CHEWY VEGAN DIGESTIVE: Boost digestion with the added benefits of Hingvastak Churna/Asafoetida Churna with vegan ingredients. 
• UNIQUE EASY-TO-CONSUME ANYTIME BAR: Experience the most convenient way to manage bloating, feeling of “fullness” and bowel-related discomfort without the need to gulp down powdery, unpalatable alternatives. 
• ENRICHED WITH HIGH DIETARY FIBER: Bite into the goodness of Millets, Oats and Psyllium Husk with this fiber bar that makes Ayurvedic nutrition accessible and unmissable! 
• PURE, POWERUL NUTRITION IN EVERY BITE: Get a rich source of high fiber that is free of preservatives, artificial colours or additives.

THIS IS VERY RARE IN INDIA –
BUT NOT ONLY ARE WE CONFIDENT OF OUR PRODUCT QUALITY BUT WE ALSO TREAT YOUR SATISFACTION AS A PRIORITY!

What people have said about products brought to them by The Ayurveda Experience

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“Ayurveda, the age old gem!”
"I’m a firm believer of Ayurvedic medicine, coming from the land where it originated, I don’t need any back up to know how effective Ayurveda is. I was delighted to see this product in the market and bought it right away...I’m reaping the benefits…"

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"I am so happy to have found The Ayurveda Experience and can't wait to try their other products. Thank you The Ayurveda Experience for making such an amazing product based on the ayurvedic principles with such rare and potent plants.”

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WHAT MAKES AYUTTVA’S EAZ RELEAZ EFFECTIVE?

First, Eaz Releaz is the ONLY
 Isabgol-based bar that's an excellent source of dietary fiber. With 7.2 g fiber per serve, each bar provides 25% of RDA per serve.

Then, we have carefully selected and sourced ingredients to make your life easier! With 7.2 g of dietary fiber, Psyllium Husk, Ayurvedic recipe of Hingvastak (Asafoetida) Churna, and ingredients high in dietary fiber like Millets and Oats, this is a natural way to regularise bowel movement!

We Believe In Showing ALL Our Ingredients, Not Just ‘KEY INGREDIENTS’ To You Beforehand! 

Brown Rice Syrup, Date Paste, Oats, Psyllium Husk, Foxtail Millet Flakes, Vegetable Oil (Sunflower), Ginger, Black Pepper, Long Pepper, Parsley, Cumin Seeds, Caraway, Asafoetida, Rock Salt, Wheat Flour, Flax Seeds, Emulsifier (Acacia Gum), Dehydrated Curry Leaves, Rosemary Extract. 

THIS IS VERY RARE IN INDIA –
BUT NOT ONLY ARE WE CONFIDENT OF OUR PRODUCT QUALITY BUT WE ALSO TREAT YOUR SATISFACTION AS A PRIORITY!

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