PURISM, the Pure Essence of Nature, is a range of pristine, indulging, nurturing skincare essentials that’s 100% Natural and find its roots in the age-old 'Science of Life' - Ayurveda. A reliable brand that celebrates the essence of true, natural beauty, Purism takes pride in creating a pure, high-integrity personal care line that is pure, and effective, and celebrates the agelessness of women of all ages!

Thoughtfully formulated with pure, safe, recognizable ingredients (many of which can be found in your own kitchen), Purism ensures unique, specific skin care for your skin type and Dosha. With Purism, your everyday skincare routines won’t remain a chore anymore but will become a look-forward-to treat.

Explore Purism’s Range of Ageless Beauty Essentials

What makes Purism different?

To start with, Purism products have been so thoughtfully designed that each serum, cleanser, scrub, cream, or even toner has been crafted keeping in mind different skin types. Besides, Purism personal care essentials are made from purposeful ingredients that are easily identifiable.

Using pure ingredients – 100% Natural, not gimmicky natural that actually adds some chemicals in the name of preservatives and fragrances – Purism embodies the idea of clean beauty. We steer clear from using harsh chemicals.

At Purism, we say,

"In this chemically choked world, women deserve skincare products that have ingredients safe enough to be eaten! The products should be that natural.”

Our line is a range of Natural, Pure, Effective Ayurveda-inspired skincare products that are based on ancient formulations that have been showing results for thousands of years!
These products are specially created to be compliant with all regulations and standard tests and meet the needs of the modern user.

Purism’s Ayurveda-inspired products have been thoughtfully, meticulously crafted with natural, organic ingredients taken right off from Nature’s lap. With extensive research, we have made specialized products to suit various skin types and Doshas.

We believe that living harmoniously with nature and each other is the best path to healthier bodies, healthier families, and a healthier planet. By mindfully observing the interactions within the living world on a macro and microcosmic level, ancient sages gained the wisdom now known as Ayurveda. This primordial knowledge provides Purism with the inspiration and guidance to create self-care products and tools to fit a modern lifestyle while honoring Mother Nature and every individual whose lives we touch.

And so, needless to say, but nevertheless important to mention:

We strictly NEVER test on animals.

Start your Transformative Journey with Purism, Now!

We know that everyone’s life experience is unique and presents them with their own distinctive set of needs. Therefore it is important to build personal relationships and treat every person with reverence, care, and compassion. To that end, we enter each day with a special sense of beauty and abundance, intentionally infusing joy into everything we create.

Such is its essence that you can recognize a Purism product just by the smell and feel of it – by the uniqueness of its lovely aroma and delightfully soft, gentle texture. The sumptuous blend of some of the choicest ingredients, ranging from the ones found in your kitchen to some precious ones found deep under the oceans or across the world, Purism ensures that each day of your skincare regimen is an experience that you cherish, that you look forward to, that your skin generously welcomes. With such pure ingredients, the idea of safe and natural beauty care is what Purism stands for.

Recognizing beauty beyond the skin, Purism Beauty Care remains committed to helping individuals care for themselves, others, and the planet through holistic and radiant living.

Experience the Purity that Purism Stands for, Now!

What our cherished customers say about our products:

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"Fantastic Product! "
"This is a fantastic Product! It tones the under-eye area so well ! Just a little goes a long way!"

- Ruchi B.

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"Wow! Such an amazing product! "
"It nourishes and cools the skin around my eyes. You have to experience this!"

- Maria S.

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"Amazing"
"A little jar with mighty effect. A gorgeous smell and very comfortable buttery cream easily applied. Makes my eyes look rested and bright as the skin is not feeling tight any more. A treasure in my bathroom cupboard."

- Leela T.

Explore our wide range of products:

At Purism, we believe in taking care of our skin on an everyday basis, making sure it has a healthy, blissful, natural glow at all times.

We have an array of products, ranging from unique Waterless Cleansers (the perfect way to start your skincare ritual) to Waterless Eyecare heroes (for a well-rested, refreshed look, every day) to Waterless Serums and Creams (for that dewy-soft, glowing finish) to Refreshing Toners (for that much-needed Hydration)!

Our lineup of products can become your skin-BFF and you can easily avoid going to salons and spas (saving much time), and replace all your expensive, temporary boosters with a pristine ritual—your personal all-natural, spa-like, organic skincare!

Browse Purism’s Skin Nourishing Essentials, here!

Meet our Skincare Heroes:

Purism Sandalwood Rose Age-Defying Eye Butter

Ayurvedic Golden Emollient that delicately nurtures tender under-eyes to bring out moisturized, radiant under-eyes.

Waterless Pot of Gold that lightens the appearance of Dark Circles & Smooths the appearance of Crow’s Feet and wrinkles around the eye area.

Purism Tulsi Mint Tonifying Eye Gel

Packed with beautifying Ayurvedic Herbs that find reverence in the 5000-year-old Science of Life – Ayurveda - this Tonifying Eye Gel is the quintessential cooling elixir that the dehydrated, exhausted delicate under-eye skin craves for.

Feel the fabled Freshness of Mint, and the Clarifying charisma of Tulsi eliminating the overall fatigued, puffy, baggy appearance of the Eye Contour area with matchless moisture-surge and hydration-boost!

Purism Rose Toner

Tighten the look of Visibly Enlarged Pores for a Smoother, Softer Finish – without feeling the sting!

Purism's NO ALCOHOL Formulation that’s here to redefine face toning, up level your daily skincare routine and transform your skin’s driest, dullest, most dehydrated pores to looking intensely hydrated, comfortably moisturised, and dewy-fresh!

Purism Eye-Am-Special Duo

This 2-step Day-Night eye-pampering ritual soothes tired-looking, puffy eyes and brings out well-rested, refreshed look with its day and night care.

Checkout the entire range here