SWEETGRASS (leaf distillate) 

Sweetgrass is revered across several cultures for its cleansing, soothing presence. The traditional belief is that it can cleanse energetic spaces and help bring calm to a room of people who need to stay focused. 

When it comes to skincare, Sweetgrass is used to gently soothe the look of acne-prone skin to give it an even-toned, smooth appearance.

And what makes Sweetgrass perfect for sensitive, cranky skin is its pleasant, heavenly aroma. It invigorates the senses and gives a feeling of rejuvenation and refreshment! Let your skin savour the goodness of this alluring herb with a soothing, grounding aroma, and drink up the bracing hydration it offers!

HELICHRYSUM (flower distillate) 

Helichrysum gets its name from the Greek word helios, which means sun, and chrysos, which means gold.

This description refers to the beautiful golden colour of the flowers.

The flowers are also called “everlasting” and “immortal” because they retain their vibrant colour for a long time, even after being cut.

Ah, even its scent is so luxurious that it makes you all the more eager to use it! 

This beautiful, exotic flower is used for reducing the look of exhaustion, providing a soothing sensation to the skin, and promoting a glowing, youthful complexion. 

ALOE VERA (leaf distillate)

A celebrated rejuvenator and complexion enhancer, it helps in balancing the skin's temper-tantrums and uneven skin tone. 

It is often added to face care products to make the complexion even and tone down the appearance of uneven spots to give a relatively more even-looking complexion. 

The legacy of Aloe Vera dates back to the Egyptian civilization where it was known as the “plant of eternity” and was regarded as a sacred plant the “blood” of which held the secrets to beauty, health, and immortality.

The ancient Ayurvedic texts suggest that Aloe Vera is one of the few plants known for its balance between Pitta, Kapha, and Vata. It deeply hydrates your skin and is known to give it a lasting beauty!

Revered for its heroic hydrating quality, it works like a soothing embrace to calm the upsurge of exhaustion that can cloud your zesty glow. 

Vegetable Glycerin 

Undoubtedly one of the most effective humectants to exist in the skincare world! An excellent moisturising + soothing ingredient that’s known to not just add moisture to the skin, but lock it in for a longer period of time, making the skin texture look & feel softer with daily use. 

Glycerin is known to retain moisture even when the skin is subjected to environmental stressors like pollution.

A natural skin-conditioner, Glycerin is the ‘Unsung Hero’ of skincare that is often moved away from the limelight in front of its counterparts like Hyaluronic Acid.

But you’d be surprised to know, studies have in fact shown that Glycerin does a better job in keeping the skin hydrated and moisturised for a longer period of time as compared to HA, due to its much smaller molecular size & superlative penetrative quality!

So, while the skincare and cosmetic world cannot stop raving about HA, Glycerin is The ingredient you should look for in your skincare if long-lasting moisturisation is what you desire! 

Important: While Glycerin can be derived from animals, and is also synthesized in labs, the Purism Sweetgrass Refreshing Toner uses Vegan or Vegetable Glycerin to give you only the best, and purest from nature!

PLANTAIN (leaf distillate)

This lesser-known ingredient in the cosmetic and skincare world has an amazing cooling and soothing property, making it really effective for sensitive skin types. 

The plantain leaf, especially, has a cooling effect, which means its addition to any skincare product can help in relieving the look of redness and irritation, when applied topically. 

When combined with other cooling, hydrating ingredients like aloe vera, the effects of plantain increase two-folds! 

Not only this, adding plantain to your skincare routine can significantly enhance the look and feel of sensitive skin! 

Full and Complete List of Ingredients:

Sweetgrass (Hierochloe Odorata) leaf distillate, Aloe Vera (Aloe Barbadensis) leaf distillate, Plantain (Plantago Lanceolata) leaf distillate, Vegetable Glycerin & Helichrysum (Helichrysum Arenarium) flower distillate. 

Please note: We do not believe in hiding behind the idea of just showing “active ingredients” when talking about our well-thought formulations. We believe in being transparent about every herb, oil and ingredient that we use, to help you make a well-informed decision when making a purchase. Every ingredient used in the Purism Sweetgrass Refreshing Toner is 100% Natural, and sourced from different parts of India. 

The final product that you receive is NOT TESTED ON ANIMALS and is PROUDLY MADE IN INDIA.