Vegetable Glycerin

Undoubtedly one of the most effective humectants to exist in the skincare world!
An excellent moisturising + soothing ingredient that’s known to not just add moisture to the skin, but lock it in for a longer period of time, making the skin texture look & feel softer with daily use.
Glycerin is known to retain moisture even when the skin is subjected to environmental stressors like pollution.
A natural skin-conditioner, Glycerin is the ‘Unsung Hero’ of skincare that is often moved away from the limelight in front of its counterparts like Hyaluronic Acid.
But you’d be surprised to know, studies have in fact shown that Glycerin does a better job in keeping the skin hydrated and moisturised for a longer period of time as compared to HA, due to its much smaller molecular size & superlative penetrative quality!
So, while the skincare and cosmetic world cannot stop raving about HA, Glycerin is The ingredient you should look for in your skincare if long-lasting moisturisation is what you desire!
Important: While Glycerin can be derived from animals, and is also synthesized in labs, the Purism Sweetgrass Refreshing Toner uses Vegan or Vegetable Glycerin to give you only the best, and purest from nature!